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Program: Science to Street Art

  • gingerann29
  • Jun 4, 2022
  • 2 min read

Updated: Jun 6, 2022

2018 - 2021 Founded, established, and implemented the first science-art fusion public art program at the University of Wisconsin Madison. Annually, the program matches teams of scientists, artists, and community to co-create science themed works (1-5/year). Works are rooted in community interests, cultural practice, and encourage under-considered students to pursue STEM fields by providing stunning visual learning works and experiences.




Mission:

Science to Street Art aims to visually inspire Science, Technology, Engineering, Art, and Math (STEAM) education and careers through the innovative planning, design, and management of public spaces known as Creative Placemaking.


Scope:

State of Wisconsin, Multigenerational Learners, K-12 Curriculum, Out of School Organizations


Skills:


Design

  • conducted, compiled, and analyzed: industry competitive scans and municipal research; learner-centered usability tests with multigenerational community members; and interviews with relevant stakeholders to produce design insights

  • designed program structure and practice based on research, user data, and mission-centered learning goals

  • conducted A/B testing on design prototypes with stakeholders and target audience

  • navigated university, municipality, and community policies to ensure successful and safe implementation of each project

  • designed and implemented branding efforts (logo, website, and communications)

  • conducted and drafted annual plans and 3-year strategic plans

  • collaborated with digital content, augmented reality, and virtual reality creators to pilot a geo-location digital learning platform (integrated with 360 capture as a minimum viable digital product)

  • designed assessment and evaluations, implemented assessment plan, and produced related reports

Leadership and Management

  • developed end-to-end implementation and management strategy

  • created benchmarking model to socialize budgetary needs and timelines to key stakeholders, donors, and grantors

  • created benchmarks to incorporate emerging technologies into years 3-4 of program strategy - model utilized within 2020 and 2021 grant cycles

  • oversaw and facilitated cross-functional team collaboration for each design process

  • drafted and negotiated contracts and secured project locations

  • led grant writing and fundraising efforts

  • acted as primary contact for all aspects of programming and media engagement

  • led budget decisions and management

Outcomes:

  • continues to reach 2,600+ people annually, prioritizing underserved communities and public art deserts

  • contributed to expanding local opportunities for street art and hip-hop art forms

  • inspired 5 local and national programs, and 2 conferences, to incorporate street art into science communication and outreach

Content Samples:



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 Our intersectional identities inform our work, I honor mine. 

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Data-Driven Change Leader | Creative Learning Designer

© 2023 by Ginger Ann

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